calls a “first generation winner.” \u00a0This is not to say that your parents were losers. \u00a0They may have been winners at a game you have absolutely no interest in playing, in which case they didn\u2019t have the tools you need to play the one that does.<\/span><\/p>\n <\/p>\n
The tools we inherit matter tremendously, because traditions and rituals become an unconscious protocol, which I guess you can call your \u2018habitual way of doing things\u2019.<\/span><\/p>\n <\/p>\n
What is your protocol? \u00a0Before change can happen, we all need to analyze that. \u00a0Is it to try something for a week or two, stop, then decide there must be another way (also known as the \u2018silver bullet\u2019) and so you find something else to take a shot at (or with, in sticking to the metaphor)? \u00a0<\/span><\/p>\n <\/p>\n
It’s high time to drop the gun-slinger-protocol altogether, don\u2019t you think? The truth is, there is no silver bullet. \u00a0<\/span><\/p>\n <\/p>\n
There is only <\/span>sticking with things.<\/b>\u00a0Most importantly, it’s sticking with the<\/span> right<\/i><\/b> things. \u00a0“How do I know what those are,” you reasonably ask. \u00a0Well, you don\u2019t. \u00a0Its trial and error, at least for a while. \u00a0<\/span><\/p>\n <\/p>\n
BUT!…<\/span>once you know better, you do better<\/b>… or at least you should… unless you\u2019re enacting Albert Einstein\u2019s definition of insanity.<\/span><\/p>\n <\/p>\n
Now that I know better, I realize that t<\/span>he key to career success is consistency of action and participation in community<\/b>. \u00a0Nobody does it alone and nobody does it from behind their computer (exclusively). \u00a0<\/span><\/p>\n <\/p>\n
There are active actions and passive actions, which may sound like a contradiction but I maintain,\u00a0<\/span>if you do only the actions that take you out of the house or keep you picking up the phone, you can actually get where you want to go.<\/span><\/i>.. whereas if you don\u2019t, and just tinker with the website (or newsletter) and never call anybody or ask for help, you won\u2019t.<\/span><\/p>\n <\/p>\n
So here\u2019s the hierarchy of outreach actions to follow: In person, on the phone (or via teleconference or webinar) and as a last choice, via text or email. \u00a0(Although if it\u2019s an old-school, hand-written note, that precedes electronic writing as it really stands out these days.)<\/span><\/p>\n <\/p>\n
And if you have to make a choice, you need to give up most or, or delegate the virtual stuff. \u00a0<\/span><\/p>\n <\/p>\n
That way you\u2019ll have the time and space to sustain the real money-making activity: the active, interpersonal stuff.<\/span><\/p>\n <\/p>\n
In creating your marketing protocol, you need ritual activities that become habitual. \u00a0A certain number of phone calls a day for example…WITHOUT FAIL. \u00a0A certain number of face-to-face activities…WITHOUT FAIL. \u00a0Start small…1 phone call a day… so that you don\u2019t discourage yourself. \u00a0Make a commitment<\/span> not to stop<\/i><\/b> for a certain amount of time, say 90 days. Then look over your shoulder to check the results. Chances are you won\u2019t have to. You\u2019ll have experienced some already.<\/span><\/p>\n <\/p>\n
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Tradition, rituals, protocol\u2026 Traditions get passed down for a reason. They seem to work when it comes to creating a reliable outcome. \u00a0 Sometimes that outcome is […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"\n
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